Google new phone - Galaxy Nexus campaign: Calling all
This is the single-handed new campaign that I personally think deserves a standing ovation in the ad world. It’s amazing and yet glorifies simplicity in its own ways.
The idea of calling people names is not a brand new concept yet the execution and the copy are just beautiful, very poetic, diverse and inclusive in its own rights. Because the new Galaxy Nexus smart phone is obviously trying to be inclusive, yet subtly targets towards the youth who enjoy adventure exploring, social media sharing, hobby dwelling and such. This campaign is truly insightful. While the big brand names in other industries are rushing to seek straightforward ad messages and abandon originality; we see the top technology dogs embracing creativity in their communication.
What’s poetic about a piece of technical device? Well, there’s the irony in this campaign that I think Google is trying to play with. And kudos to Mullen for their phenomenal craftsmanship!
Apple, Google and other technie brands have proven technology to be the top industry in this economy. They’ve changed lives in so many ways and that’s why they’re not afraid to take the risks to develop a true brand personality while other industries suffer and realistically want to focus on sales instead.
These top-notch players have the advantage and the financial confidence to play these creative cards. There’s no wrong in doing so because the ad industry has gained one true masterpiece and that i think is marvelous in this dark economy age that we’re going through.
Bohemians (my favorite)