Jack Morton. Boston. Eaton “switch on” campaign

Maybe it’s not the most recognizable campaign ever but the degree to which it sticks to that niche target audience is just… insightful. 

The best part about it: listening to all the folks working on this campaign to learn about marketing not from textbook talks but rather real life examples. one word: COMPELLING.

Here it is, to you IT guys who “get IT.” 

http://switchon.eaton.com/

http://www.jackmorton.com/#/news/press/?pressID=500