I sway. whichever way life swings.

jaymug: Yi Peng lantern festival in Thailand I was there this...

Fri, 18 Jan 2013 05:02:35 -0500

jaymug:

Yi Peng lantern festival in Thailand

I was there this past New Year’s Eve! Absolutely breathtaking!

jaymug: Stay Hungry Stay Foolish Wall Sticker I want this for...

Thu, 17 Jan 2013 14:26:35 -0500

jaymug:

Stay Hungry Stay Foolish Wall Sticker

I want this for my room!

ratherbedancing: Awkward copy find...

Tue, 06 Mar 2012 00:45:58 -0500

ratherbedancing:

Awkward copy find from justinooo.

#copywriting jizz? not really. WTFFFF

jaymug: Here’s to the crazy ones. Is it bad that I’ve...

Tue, 06 Mar 2012 00:38:38 -0500

jaymug:

Here’s to the crazy ones.

Is it bad that I’ve long memorized this by heart?

jaymug: Overcompensate by Porsche Boy, how much I love old...

Thu, 01 Mar 2012 00:14:20 -0500

jaymug:

Overcompensate by Porsche

Boy, how much I love old ads.

"..and then that water bubble broke into vanity, like our always-so-flimsy friendship shattered into..."

Mon, 20 Feb 2012 12:21:19 -0500

“..and then that water bubble broke into vanity, like our always-so-flimsy friendship shattered into the vast of nothingness. no regrets, no pain, just another priceless life lesson learned. thank you!”

Oh how beautiful are thou! jaymug: Balcony Pools by James Law

Mon, 20 Feb 2012 12:20:41 -0500

Oh how beautiful are thou!

jaymug:

Balcony Pools by James Law

Chipotle’s core business philosophy of changing the...

Tue, 14 Feb 2012 15:16:00 -0500

Chipotle’s core business philosophy of changing the conventional fast food definition is simply captured and effectively executed. Nicely in sync with the planet’s biggest music event. #timing

This country can’t be knocked out in one punch. We get...

Mon, 06 Feb 2012 17:54:00 -0500

This country can’t be knocked out in one punch. We get right back up again, and when we do, the world will hear the roar of our engines

Marketing Rant

Thu, 12 Jan 2012 07:00:00 -0500

When you sit around, sipping that Starbucks in your classroom, yawning on some professors going on and on about branding and strategies, everything undoubtedly makes perfect sense. However, marketing is not about classroom-based like the rest of the stuff they do with specialty knowledge, it’s about reality. No matter how much you learn about certain stuff, work on as many case studies as possible, there’s always a gap between realists and dreamers.

Schooling is crucial but hands-on experience working with brands is even more critical. Get that one damn degree and get out of that safe zone into the streets, dealing with the world with civilized wolves who will instantaneously eat you up whenever they have a chance… that protective bubble wrap you’re currently in is the single thing that disconnect you and the real deal.

I’m eager to get out yet refusing to, knowing that i’m not ready. gah, one and a half semester wouldn’t make me any more qualified than i am… maybe even worse, this environment fools you into thinking that you’re capable, you’re amazing, everyone should hire you because you’re one excellent soul. Nah, snap out of it you fool, prepare for the best, really learn all you can and the last thing you can do out there? hope for the best and prepare for the worst.

Google new phone - Galaxy Nexus campaign: Calling all This is...

Sat, 07 Jan 2012 18:30:00 -0500

Google new phone - Galaxy Nexus campaign: Calling all

This is the single-handed new campaign that I personally think deserves a standing ovation in the ad world. It’s amazing and yet glorifies simplicity in its own ways.

The idea of calling people names is not a brand new concept yet the execution and the copy are just beautiful, very poetic, diverse and inclusive in its own rights. Because the new Galaxy Nexus smart phone is obviously trying to be inclusive, yet subtly targets towards the youth who enjoy adventure exploring, social media sharing, hobby dwelling and such. This campaign is truly insightful. While the big brand names in other industries are rushing to seek straightforward ad messages and abandon originality; we see the top technology dogs embracing creativity in their communication.

What’s poetic about a piece of technical device? Well, there’s the irony in this campaign that I think Google is trying to play with. And kudos to Mullen for their phenomenal craftsmanship!

Apple, Google and other technie brands have proven technology to be the top industry in this economy. They’ve changed lives in so many ways and that’s why they’re not afraid to take the risks to develop a true brand personality while other industries suffer and realistically want to focus on sales instead.

These top-notch players have the advantage and the financial confidence to play these creative cards. There’s no wrong in doing so because the ad industry has gained one true masterpiece and that i think is marvelous in this dark economy age that we’re going through.

More additions:

Social MC’s

Smile

Visionaries

Bohemians (my favorite)

Parkfast new ad on the streets of NYC. “God’s too...

Sat, 07 Jan 2012 01:36:57 -0500

Parkfast new ad on the streets of NYC.

“God’s too busy to find you a good parking spot”

jaymug: The rules of a creator’s life by Creative...

Thu, 29 Dec 2011 20:24:30 -0500

jaymug:

The rules of a creator’s life by Creative Someting

Life rules!

laughingsquid: Time-Lapse of Chaotic Traffic in Ho Chi Minh...

Thu, 08 Dec 2011 23:58:42 -0500

laughingsquid:

Time-Lapse of Chaotic Traffic in Ho Chi Minh City, Vietnam

stunning visual of my town <3

"When you were young, you got caught up in always asking yourself how to change for the better…..."

Sat, 03 Dec 2011 12:57:00 -0500

“When you were young, you got caught up in always asking yourself how to change for the better… but sometimes the hardest lesson to learn is to preserve your values and own up to who you truly are through life’s thick and thin.”

- shit in my life that triggers deep contemplation

jaymug: Let´s Make Better Mistakes Tomorrow Sounds like a good...

Sat, 03 Dec 2011 12:51:25 -0500

jaymug:

Let´s Make Better Mistakes Tomorrow

Sounds like a good plan. :)

jaymug: Trust The Universe by Bruce Williamson

Fri, 18 Nov 2011 22:45:26 -0500

jaymug:

Trust The Universe by Bruce Williamson

Jack Morton. Boston. Eaton "switch on" campaign

Fri, 18 Nov 2011 08:27:00 -0500

Maybe it’s not the most recognizable campaign ever but the degree to which it sticks to that niche target audience is just… insightful.

The best part about it: listening to all the folks working on this campaign to learn about marketing not from textbook talks but rather real life examples. one word: COMPELLING.

Here it is, to you IT guys who “get IT.”

http://switchon.eaton.com/

http://www.jackmorton.com/#/news/press/?pressID=500

Listen...

Wed, 09 Nov 2011 23:23:44 -0500

isychia:

Listen to the exaltation of the dawn;
Look to this day for it is life
The very life of life.
In its brief course lie the verities
And realities of your existence,
The glory of action,
The bliss of growth,
And the splendour of beauty;
For yesterday is only a dream
And tomorrow is only a vision;
But today well-lived, makes
Every yesterday a dream of happiness
And every tomorrow a vision of hope
Look well therefore to this day;
Such is the salutation to the dawn.

Kalidasa - from the Sanskrit.

I believe I can fly - Flight of the Frenchies The adrenaline...

Fri, 04 Nov 2011 08:26:00 -0400

I believe I can fly - Flight of the Frenchies

The adrenaline rushed through my veins only to raise every single body hair as I’m terrified with this very idea yet thoroughly inspired!