it's that free-falling feel that bores my soul with ecstasy. - 20 something with a dream, heck, too many dreams actually
This country can’t be knocked out in one punch. We get right back up again, and when we do, the world will hear the roar of our engines
When you sit around, sipping that Starbucks in your classroom, yawning on some professors going on and on about branding and strategies, everything undoubtedly makes perfect sense. However, marketing is not about classroom-based like the rest of the stuff they do with specialty knowledge, it’s about reality. No matter how much you learn about certain stuff, work on as many case studies as possible, there’s always a gap between realists and dreamers.
Schooling is crucial but hands-on experience working with brands is even more critical. Get that one damn degree and get out of that safe zone into the streets, dealing with the world with civilized wolves who will instantaneously eat you up whenever they have a chance… that protective bubble wrap you’re currently in is the single thing that disconnect you and the real deal.
I’m eager to get out yet refusing to, knowing that i’m not ready. gah, one and a half semester wouldn’t make me any more qualified than i am… maybe even worse, this environment fools you into thinking that you’re capable, you’re amazing, everyone should hire you because you’re one excellent soul. Nah, snap out of it you fool, prepare for the best, really learn all you can and the last thing you can do out there? hope for the best and prepare for the worst.
Google new phone - Galaxy Nexus campaign: Calling all
This is the single-handed new campaign that I personally think deserves a standing ovation in the ad world. It’s amazing and yet glorifies simplicity in its own ways.
The idea of calling people names is not a brand new concept yet the execution and the copy are just beautiful, very poetic, diverse and inclusive in its own rights. Because the new Galaxy Nexus smart phone is obviously trying to be inclusive, yet subtly targets towards the youth who enjoy adventure exploring, social media sharing, hobby dwelling and such. This campaign is truly insightful. While the big brand names in other industries are rushing to seek straightforward ad messages and abandon originality; we see the top technology dogs embracing creativity in their communication.
What’s poetic about a piece of technical device? Well, there’s the irony in this campaign that I think Google is trying to play with. And kudos to Mullen for their phenomenal craftsmanship!
Apple, Google and other technie brands have proven technology to be the top industry in this economy. They’ve changed lives in so many ways and that’s why they’re not afraid to take the risks to develop a true brand personality while other industries suffer and realistically want to focus on sales instead.
These top-notch players have the advantage and the financial confidence to play these creative cards. There’s no wrong in doing so because the ad industry has gained one true masterpiece and that i think is marvelous in this dark economy age that we’re going through.
Bohemians (my favorite)
Parkfast new ad on the streets of NYC.
"God’s too busy to find you a good parking spot"
Reblogged from jaymug
stunning visual of my town <3
shit in my life that triggers deep contemplation